Phil Jackson didn’t build dynasties by finding the most talented players. He built them by giving people something worth belonging to.

“The most effective way to forge a winning team is to call on the players’ need to connect with something larger than themselves… It requires the individuals involved to surrender their self-interest for the greater good so that the whole adds up to more than the sum of the parts.”

That’s not a basketball philosophy. That’s a leadership philosophy.

The teams I’ve been most proud of and that were the most special were the ones where every person felt like what they were doing mattered. Their voice mattered. They were a part of something special. And each time we built real community within our team and with our customers.

That’s where legendary service lives. Not in a script, not on a poster, not in a care package. Legendary service comes from people who believe they belong and are aligned on mission and purpose.